In-Store Media

The retail media solution puts CoolerX’s AI-powered technology directly into retailers’ hands to optimize media and merchandising strategies.

The ads, which refresh after each new product scan, are now available in all clubs for select members and will roll out to 100% of in-club traffic over the coming weeks.

Shopper Link digital media network will power offsite and onsite media for nearly 300 supermarkets throughout New York, Massachusetts, Vermont, Connecticut, Pennsylvania and New Hampshire.

A recent study found that more than half of consumers prefer personalized ads and most are willing to accept ads in exchange for lower streaming subscription fees.

Retailers, brands and other thought leaders brought the latest in retail media front and center at the June event. One of the most prevalent topics: the growing in-store opportunity.

Marketers can now buy and launch targeted, programmatic audio ads across the retailer’s locations through Lowe’s One Roof Media Network.

The Loblaw banner's new pricing strategy includes lower prices on individual items.

View a gallery of the activity from all three days of our annual event in Chicago.

A retail media campaign from a global beer brand generated a sales lift of 12% in Co-op stores and drove a 3% lift at surrounding stores.

Walgreens Advertising Group will pilot digital signage in select stores across 30 states this fall.