Social Media

Here are ways for brands to stay relevant before, during and after major occasions.

We break down the marketing plan for Unilever’s Dove Garden Tea Party collection exclusively sold at Target.

SC Johnson's Glade is selling a limited-edition Americana collection exclusively at Walmart this summer.

The electronics retailer heavily promoted the June 5 launch and has continued to spotlight restocks of the console.

The activation blends brand history with interactive elements to reinforce loyalty and generate shareable content.