Social Media

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.

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The CPG company is leaning on influencers, community-driven content and backend tech investments to turn social engagement into sales.

The format automates execution while tying ad performance to real-time consumer interests and intent signals.

DTC brand Everyday Dose brought its coffee exclusively to more than 1,500 Target stores in August as the mass merchant continues to grow its functional beverage category.

Mattel partnered with Walmart on the Hot Wheels Legends Tour, which has become the world’s largest traveling car show, for the eighth straight year.

Mark your calendar for Path to Purchase Institute awards programs for 2026.

Chex leveraged bundled add-to-cart functionality to simplify a multi-unit holiday promotion.

Walgreens, which made an appearance in Walt Disney Pictures’ body swap comedy, used in-store signage to promote the film’s Aug. 8 theatrical release and position itself as a place serving women of all ages.

7-Eleven built buzz for its annual micro-holiday by partnering with Coca-Cola Co.’s Powerade and Ferrero Group’s Nerds to launch a pair of new Slurpee flavors.