Shopper Marketing / Engagement

Partnership with Qsic will bring localized, real-time messaging to 6,000 stores.

CPG leaders, along with tech experts in the field, recently shared their take on AI at the recent Shoptalk event held in Las Vegas.

HMT Associates' Joe Conti shares the playbook for driving incremental profit growth.

Discover how organizational shifts and AI are redefining the retail landscape at the P2PI event, June 2-4 in Chicago.

The in-ChatGPT experience guides users to the products they’re searching for in less time and with the most up-to-date information.

Workshops, sweepstakes, exclusive experiences and a partnership with David Beckham encourage shoppers to transform their outdoor spaces.

Mondelez International has launched a multiyear program to improve its supply chain and packaging capabilities.

The members-only event in May blends strategy sessions with peer discussion and networking, featuring speakers from Harris Teeter, Gopuff and more.

New integrations allow for direct product placement and measurement, signaling a shift in how CPG brands like L’Oreal approach streaming ad spend.

The brand teams with the country music festival for the first time.