Shopper Marketing / Engagement

Beverage manufacturers are always chasing innovation, but that pursuit is more important than ever, according to Keurig Dr Pepper's second annual State of Beverages trend report.

Brands offer a limited-edition collection of creative tools inspired by the film's colors and characters.

The Path to Purchase Institute's latest "In Brief: Football & Super Bowl" research report looks at the strategies CPG manufacturers and retailers employ to leverage sports sponsorships at retail.

The 'Non-Stop' traveling beauty shop redefines a traditional pop-up concept.

The brand along with its agency partner share the details behind their award-winning, full-funnel campaign.

A Nivea campaign at Walmart shows the power of strong demand-side platforms, writes Infillion's Liz Weinsten.

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.

Big-box retailer launches two creator programs designed to turn inspiration into purchase.

The SoCal grocery retailer will add programmatic audio and digital screens to 165 locations.

The pilot program is currently underway at 22 stores in Texas and Arkansas.