Shopper Marketing / Engagement

We present a case study for this 2024 REGGIE Award winner: Walmart Ugly Sundaes.

We present a case study for this 2024 REGGIE Award winner: I’m Just the Flu.

We present a case study for this 2024 REGGIE Award winner: Untold Beauty.

Profiles of Technology winners Melissa Hamilton, Yenifer Hernandez, Margit Kittridge, Virginia Lewis, Roli Saxena, Lori Schafer and Jackie Shannon.

Profiles of Business Excellence winners Swati Bothra, Stephanie Bunnell, Alicia Crespin, Rulynn Hansen, Katie Streeter Hurle, Claudia Johnson, Charel MacIntosh, Shannon Randlett-Romano, Jackie Stone and Pamela Young.

Profiles of Mentorship winners Susan Bagley, Jayme Jansky Beck, Brittany Billings, Beth DeBona, Jen Hutchings and Donnalyn Smith.

Characters on Britain's long-running TV show to shop Sainsbury's banner, carry branded merchandise.

In this webinar, we leverage the latest location analytics to explore shifting consumer behaviors and the latest trends reshaping the brick-and-mortar retail media space. We delve into the data to reveal which consumers spend more time shopping in-store, and how retailers can maximize in-store advertising to drive visits.

Imagine in-store advertising that reads your mind (almost). Machine learning and data analytics are revolutionizing retail by delivering hyper-targeted content exactly when it matters most to shoppers. Join us to explore the "software-defined" smart store and learn how intelligent advertising helps brands reach target audiences in-store and at-scale.

We delve into the Splenda Peel & Pour Galentine's Day campaign, showcasing how it effectively utilized micro-moments to foster meaningful consumer engagement and boost sales. Discover the nuts and bolts of the offer that captivated hearts and wallets, and the multi-faceted strategy that made it happen. From compelling content to a dynamic presence across key marketing channels like TikTok, Facebook, email, and push notifications, learn how every element played a pivotal role in the shopper's path to purchase.