Shopper Marketing / Engagement

The SoCal grocery retailer will add programmatic audio and digital screens to 165 locations.

The pilot program is currently underway at 22 stores in Texas and Arkansas.

With the convergence of media, commerce and entertainment, TV is becoming an immersive storefront, a Circana study shows.

Here are ways for brands to reach selective shoppers through on-pack strategy, writes AirBaton's Caleb Sheppard.

Here are specific examples of retailer media networks leveraging audio to drive performance, writes SiriusXM's Adam Ross.

Its global chief digital officer says AI is training a new style of client behavior.

Here's how brands can turn shopper interactions into learning opportunities, writes Epsilon's Heather Campain.

Mazza will lead North American growth for the company, focusing on accelerating new business, and strengthening relationships with key retailers, brands and industry stakeholders.

This session will break down how Air Wick partnered with The Krazy Coupon Lady to move beyond impressions and engagement to measurable sales impact, bridging both digital and in-store performance.

Before consumers think about returning to school and routines, brands need to be ready to win during planning moments, according to a study by Chicory.