Shopper Marketing / Engagement

With the convergence of media, commerce and entertainment, TV is becoming an immersive storefront, a Circana study shows.

Here are ways for brands to reach selective shoppers through on-pack strategy, writes AirBaton's Caleb Sheppard.

Here are specific examples of retailer media networks leveraging audio to drive performance, writes SiriusXM's Adam Ross.

Its global chief digital officer says AI is training a new style of client behavior.

Here's how brands can turn shopper interactions into learning opportunities, writes Epsilon's Heather Campain.

Mazza will lead North American growth for the company, focusing on accelerating new business, and strengthening relationships with key retailers, brands and industry stakeholders.

Before consumers think about returning to school and routines, brands need to be ready to win during planning moments, according to a study by Chicory.

The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.”

A new infographic, produced by Snipp Interactive, illustrates how AI supports brands across the entire journey — from data and insights to activation, commerce and revenue optimization.

Integration across all five U.S. brands connects media to measurable e-commerce sales.