Shopper Marketing / Engagement

The push blends influencer expertise and social-first storytelling to drive engagement and highlight product benefits.

Shoppers can now choose how they use rewards points.

A new integration with Criteo modernizes Albertsons’ app search experience by surfacing relevant ads naturally within conversational discovery.

The brand creates a beauty-inspired campaign to encourage consumers to add a cleaning step onto their daily rituals.

The cosmetics company uses consumer insights to debut category extension.

Albertsons Media Collective unveiled a model for episodic, scripted content informed by retailer shopper insights from the outset of the creative process.

The partnership with Mizrahi aims to elevate Target's merchandising authority and help shape product innovation and brand storytelling.

The new experience includes ongoing product discovery content, influencer-led storytelling and broad assortment spotlights.

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.

The summer-themed digital series brings interactive shopping to fans of Bravo across multiple platforms, including Peacock and TikTok.