Seasonal

A new report shares tips to help marketers navigate the upcoming holiday season as U.S. and Europe shoppers grapple with the challenges of inflation and the climbing costs of everyday life.

Mars tied in to “National Ice Cream Sandwich Day” on Aug. 2 by deploying its M&M’s Ice Cream Night Freeze Truck to dole out free ice cream cookie sandwiches.

Recent retail news includes Walmart bolstering its Pro Seller and Restored rules, and its Canadian arm adding coupon-clipping capabilities.

Participating 7-Eleven, Speedway and Stripes stores across the U.S. are offering to-go pumpkin spice lattes, pumpkin coffee and pumpkin syrup from Aug. 1 through Oct. 31.

Feastables, the gluten-free snack brand from YouTuber MrBeast (aka Jimmy Donaldson), expanded its retail reach recently by rolling out to 7-Eleven.

Seventy percent of surveyed consumers plan to spend at least $51 on classroom needs this year, according to data from Breaktime Media.

Aldi ran its fifth annual fundraiser in June to support a long-term goal of raising $10 million by 2027 for the nonprofit focused on curing childhood cancer.

Small businesses can apply to pitch their U.S.-made products at the October event, through the online portal or via Walmart's first local trailer tour.

The retailer is tying in to the July 21 theatrical release of "Barbie" with a sweepstakes, pop-up events and multiple licensed exclusives.

The line comprises 10 Insta-Dri shades and a Salon Effects press-on nail kit featuring playful odes to the characters, including Ernie’s rubber ducky.

The inaugural “Geoffrey Tour Across America" kicks off on July 20 in New York with a celebration at the Herald Square Macy's store.

The program gives emerging brands the opportunity to pitch their products and have them added to the shelves of 7-Eleven, Speedway and Stripes stores across the U.S.