Momentum Commerce's “2022 Amazon Prime Day Brand Scoreboard,” details how brands cut prices, increased their advertising investment or largely sat tight before and during the event.
The Honey Pot Co. enjoyed prime merchandising space at Walmart in March as the mass merchant drew attention to women-owned brands to mark Women’s History Month.
Brands and cannabis retailers are becoming more comfortable leveraging the holiday to appeal to 21+ consumers, while some focus on righting the wrongs strict cannabis laws have had in the U.S.