Retail Media

This location analytics report explores the brick-and-mortar potential of Costco's and Wawa's new retail media networks. Discover key advantages these retailers offer, the regional dominance of Costco in wholesale club visits, how Wawa's expansion can help partners reach diverse audiences, and more.

On Sept. 12, marketers will hear from CVS Media Exchange, Kroger Precision Marketing, Walgreens Advertising Group, Dollar General Media Network, Costco and others on their visions for 2025.

In partnership with Mexico City-based PRODOOH, Vistar continues its efforts to expand programmatic DOOH advertising in Latin America.

The companies are testing ad technology from a self-serve platform that provides marketers with first-party data and engages consumers across digital media walled gardens, including TikTok, Meta and Google.

We're keeping the entry window for our fourth annual OmniShopper Awards open through Friday, Aug. 2. The program celebrates the year’s best marketing activations and packaging.

Instagram makeup artist Mitchell Halliday’s Made by Mitchell beauty brand launched on Boots.com on July 3 and is rolling out to 95 Boots stores throughout the month as the U.K. retailer continues to recruit high profile brands in the category.

Lowe’s rebranded its retail media network in 2024, featuring a new name — Lowe’s Media Network — and new opportunities for brand advertisers.

Jessica Shapiro, CMO of LiveRamp, discusses unique brand collaborations, how to find the right partner, and why there's an untapped opportunity in the space.

Brian Gleason, Ryan Damon and Connor McGogney were promoted to new or expanded roles as Criteo looks to further cement its place in the retail media realm.

The study provides a roadmap for future developments in this dynamic field, highlighting the importance of in-store technologies in modern retail strategies.