The retailer is building on its move that allowed MAP advertisers to attribute in-club purchases for search and sponsored product ads by rolling out additional design, targeting and usability features.
OOH media company Clear Channel Outdoor and data marketing provider Aqfer are enhancing secure data collaboration capabilities through interoperable data clean rooms.
A new report from North America-based marketing technology solutions provider Snipp Interactive helps brands navigate the digitally supercharged sports world.