Retail Media

With retail media accounting for 1-in-5 digital ad dollars spent in Canada in 2023, Loblaw that same year launched its own retailer media network, Advance powered by Loblaw.

The new report looks at how dynamic creative optimization (DCO) is poised to change as agencies increasingly rely on first-party data.

The event, which will take place in Schaumburg, Illinois, promises a blend of education, inspiration and valuable insights.

Instacart, Ahold Delhaize, Google and others announced retail media-related advancements, collaborations and other news last month.

Albertsons Media Collective taps in to purchase data from more than 100 million shoppers across the country, including more than 30 million members of the company’s loyalty program.

Orange Apron Media is leveraging Pentaleap's retail media technology, including an algorithm that processes contextual data, to increase ad relevance.

P2PI is calling on consumer product marketers across categories to take our 10-minute survey rating retailer networks and their performance. The first 100 participants will receive an Amazon e-gift card.

The natural personal care brand brought its Jukebox line to Walmart's stores and website this month.

P2PI, in collaboration with Clinch, shares tech trends to look out for next year, including offsite's role in RMN strategies, the shift from a multichannel strategy to omnichannel, and more.

Planet Fitness and Rippl (powered by Bridg) help expand Yahoo’s commerce media capabilities, data and inventory.