Shopper experience and e-commerce leads from the petcare giant will give an inside look at the collaborative work being done at its retail innovation center in a discussion led by WD Partners.
The company has raised $10 million to deepen its penetration within the category and expand its network of screens into all major areas of the grocery store.
The e-commerce platform also introduced deeper insights for sampling campaigns and an integration that allows consumers to add products to their cart when shopping anywhere online.