Retail Media

New collaboration aligns digital campaigns with store-level fulfillment.

The Latino-focused grocer is rolling out bilingual media touchpoints at 15 California stores this summer.

Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.

Retailers have traditionally sought to inspire that behavior with dedicated in-store areas, but a report by Quad encourages modernizing the tactic by incorporating digital advertising.

In this on-demand video, Vizit, the Path to Purchase Institute, and Boiron's Sha Atakhanov explore the power of product page imagery and how AI can enhance its impact.

While BevAlc promotions have traditionally faced compliance and measurement challenges, the new program helps brands run targeted, trackable campaigns within the retailer’s app.

Kroger, CVS, Albertsons and others shared retail media-related advancements, collaborations and news during the month.

The partnership connects supply and demand for more efficient campaign activations.

Industry insiders weigh in on a variety of topics to help brands prepare for what's next in retail media, including loyalty, talent and self-service capabilities.