Kinective Media uses traveler insights to create “anonymized audience segments” that marketers can reach via the airline's touchpoints, including its mobile app and in-flight screens.
The program for our June 25-27 event features retail media experts and thought leaders from Hy-Vee, CVS Media Exchange, Roundel, Vibenomics, Shipt, Grocery TV, Chobani, Boots UK and more.
The push toward standardization is positive but unlikely to be realized at scale soon, according to Threefold's Sean Crawford. He says retailers and brands, instead, can win by setting clear goals and focusing on transparency.
