Retail Media

A new partnership modernizes the North Carolina-based convenience store's physical marketing strategy across all 17 locations.

Costco, Shell, Walmart, Ace Hardware and others shared retail media-related advancements, collaborations and news during the month.

Here's a snapshot of an industry leader from the P2PI member community.

The retailer is leaning on stores as omnichannel engines while sharpening marketing, digital and cultural engagement.

Gopuff surfaces targeted offers in real time after checkout through a new partnership.

In the latest earnings call, CEO Doug McMillon said advertising, membership and marketplace are “changing the shape” of Walmart’s income statement.

Here are ways to drive sales, boost brand awareness and enhance consumer perception for incremental revenue growth.

A new partnership enables advertisers to build and activate audiences directly from Costco’s data cloud. 

Known as DaVinci Commerce, the solution will help brands and retail media networks through its agentic and generative AI capabilities.

The rollout is expected to drive traffic and new opportunities for Best Buy Ads.