It’s the company’s first accreditation by the Media Rating Council for impression and click metrics across desktop, mobile web and in-app environments.
More than a dozen launch partners will roll out Instacart Developer Platform integrations over the coming months, including The New York Times Cooking and GE Appliances.
Mondelez International, Kroger Precision Marketing, Kraft Heinz and others join the speaker lineup to discuss various aspects and trends related to retail media and digital marketing.