Retail Media

Through a partnership with Rokt, Albertsons Media Collective is advertising products and services not sold at its stores across 11 of its supermarket chain websites.

Consumer research from Ansafone delves into the three fundamental aspects of brand perception: awareness, value, and experience.

A partnership with Rippl provides Leap Media Group advertisers a single access point to more than 70 million anonymized U.S. shopper profiles with SKU-level purchase data and attributes.

The Desire Co. is expanding its expert community and elevating content production capabilities to cater to the growing focus on transparent marketing.

The in-store digital merchandising platform has added 12,000 micro-audience segments, including psychographic and generational, to help brands predict shopper intent and optimize campaigns.