Retail Media

The co-op’s retailer media network and immersive store format are working in tandem to drive sales growth and deliver targeted engagement opportunities for brands.

The launch builds on Swiftly’s Audience Optimizer tool and speeds up ad production for retailer partners, such as Homeland Stores.

Gallo's Holly Evey and Vestcom's Shock Torem dig into how brands can elevate storytelling at the shelf.  

Here are ways for brands to stay relevant before, during and after major occasions.

We break down the marketing plan for Unilever’s Dove Garden Tea Party collection exclusively sold at Target.

Built with Seek and Koddi, the platform brings together POS, retail media, customer behavior and supply chain data.

Volta Media and its network of charging stations will be dismantled by the end of the year.

Latest partnership allows brands in sectors such as travel and finance to target shoppers using digital and in-store data.

Carrot Ads will power new retail media opportunities for 1,300+ alcohol retailers.

Kroger, Target, H-E-B and others shared retail media-related advancements, collaborations and news during the month.