Retail Media

An endcap in Target used a “Gut Health with a Tropical Twist” message to plug a pineapple variety of the brand’s greens and superfoods powder.

The technology provider's "Audience Optimizer" solutions replace retailers' traditional paper ads with targeted and personalized online ads.

Marketers can now buy and launch targeted, programmatic audio ads across the retailer’s locations through Lowe’s One Roof Media Network.

View a gallery of the activity from all three days of our annual event in Chicago.

A retail media campaign from a global beer brand generated a sales lift of 12% in Co-op stores and drove a 3% lift at surrounding stores.

Walgreens Advertising Group will pilot digital signage in select stores across 30 states this fall.

At the Path to Purchase Institute event in Chicago, Mitch Duckler explained how AI is transforming the nature of marketing and brand-building.

The retailer's chief marketing officer took the stage as the opening keynote at the Path to Purchase Institute event in Chicago.

The new "Multi-Retailer Attribution" solution helped a large manufacturer measure non-Amazon sales from viewers of a Thursday Night Football campaign it ran last season.