P2PI's latest proprietary research examines what is currently driving shopper loyalty and how brands and retailers can adapt to attract and retain consumers as loyal, long-term shoppers.
Amazon reveals that this year's event was its biggest in history, while outside data indicates a stronger halo effect for other retailers than in last year’s event.
P2PI's latest proprietary research looks at how commerce marketers are approaching future investments, their retail media mix, measurement and much more.
A recent study found that more than half of consumers prefer personalized ads and most are willing to accept ads in exchange for lower streaming subscription fees.
Loop Media will utilize DoubleVerify’s pre-bid fraud and invalid traffic protection solution to platform avoid serving ads to sites identified by the IAB as invalid or fraudulent.
Retailers, brands and other thought leaders brought the latest in retail media front and center at the June event. One of the most prevalent topics: the growing in-store opportunity.
