Retail Media

Though it underscored a maturing landscape, P2PI's latest Retailer Media Network (RMN) Ratings report pointed to continued challenges for CPG brand organizations working with RMNs.

Real-time bidding and mediation tools aim to improve ad relevance across Macy’s and Bloomingdale’s digital properties.

The addition provides product information and recommendations to BevAlc shoppers.

The manufacturers' cross-merchandising and retail media collaboration will return after a successful debut.

Through a partnership with Swiftly, the cooperative aims to simplify its digital ecosystem while enabling more personalized promotions and measurable media activations.

The experience is an adaptation of P2PI’s previously published article and infographic outlining BACi’s “good, better, best” PDP framework.

The pilot integrates digital CPG offers into BP’s loyalty app as convenience retail continues to expand its digital engagement playbook.

The partnership combines omnichannel agency services with AI-enabled retail media, sales and content optimization.

From in-store activations to service-led media, retailers share what’s working at scale.

Leaders from Loblaw Advance, Canadian Tire and Environics Analytics will unpack what’s emerging as RMNs move beyond early experimentation.

P2PI’s fourth annual awards program honors top commerce marketers who are pioneering retail media. Nominate a colleague or peer by Feb. 20!

Speakers at NRF's Big Show raised early concerns about the limits of things like ROAS, pointing to a future where retail media measurement may need to evolve alongside more agentic forms of commerce.