Retail Media

In the latest earnings call, CEO Doug McMillon said advertising, membership and marketplace are “changing the shape” of Walmart’s income statement.

Here are ways to drive sales, boost brand awareness and enhance consumer perception for incremental revenue growth.

A new partnership enables advertisers to build and activate audiences directly from Costco’s data cloud. 

Known as DaVinci Commerce, the solution will help brands and retail media networks through its agentic and generative AI capabilities.

The rollout is expected to drive traffic and new opportunities for Best Buy Ads.

The co-op’s retailer media network and immersive store format are working in tandem to drive sales growth and deliver targeted engagement opportunities for brands.

The launch builds on Swiftly’s Audience Optimizer tool and speeds up ad production for retailer partners, such as Homeland Stores.

Gallo's Holly Evey and Vestcom's Shock Torem dig into how brands can elevate storytelling at the shelf.