Retail Media

The collaboration builds on a larger industry effort to modernize retail and tap into the digitization of the physical store, which many consider the next wave of retail media.

Procter & Gamble dandruff shampoo brand Head & Shoulders launched a limited-ingredient Bare line in May exclusively at Walmart.

The Walt Disney Co. launched an exclusive Disney100 collection at PetSmart in May as it continues to celebrate its 100th anniversary with retail collaborations.

Northeast Grocery Inc. expands its partnership with Instacart, will roll out new e-commerce capabilities and launch a retail media network using Carrot Ads.

The platform leverages Profitero’s analytics and product intelligence to bolster brands’ retail media, content and organic search performance.

Other recent retail news includes Instacart's growing partnership with Pacvue, and 7-Eleven unleashing a new look and ad campaign for its Slurpees.

The third annual Path to Purchase Institute program celebrates the year’s best integrated, digital, in-store and collaborative marketing activations, as well as a new category: packaging.

Leap Media Group enables brands to serve up personalized experiences across the regional grocer's owned omnichannel properties, online or offline.

The retailer is testing two new ad formats at its brick-and-mortar locations: product demos that connect to Walmart.com and targeted Walmart Radio spots.

The partners tied in to Earth Day with a two-month purchase incentive that supported The Nature Conservancy.