Retail Media

The program invites shoppers to mail in their excess or damaged Walmart-branded reusable blue shopping bags to TerraCycle to give them a second life.

Through a new partnership with programmatic DOOH media company PRODOOH, Vistar is developing and launching its ad capabilities across the region.

Brands can leverage the "Powered by Gopuff" platform's online ads, marketing capabilities and first-party customer data on their own websites as well as Gopuff's fulfillment infrastructure.

Mars Inc. will be one of the first to activate Instacart’s retail media data with PubMatic via "deal ID" for CTV and video campaigns.

Pamela Velarde is a longtime believer that change is the only constant. It’s a guiding mantra for her in many ways.

Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame. Read profiles of the 2024 inductees here.

The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.

INEO signed agreements with ad networks AdXcelerant and LoopTV and set up private marketplace deals with demand-side platforms The Trade Desk and Quotient.

Estee Lauder’s Clinique began selling its products through the Amazon Premium Beauty program on March 27.