Top Retail Media Stories From May 2025 Walgreens, Instacart, Ulta Beauty and others shared retail media-related advancements, collaborations and news during the month. Inmar Shares Details On Services Supporting Brands’ Retail Media Efforts The company is helping its clients deliver targeted and personalized advertising, including to Costco's members. Koddi Partners With In-Store Marketplace to Power Cross-Channel Retail Media The companies aim to streamline operations for retailers and advertisers. Walgreens Shifts In-Store Media Strategy Vestcom expands its role with Walgreens as the drug chain evolves its at-shelf retail media approach. Dollar General Joins Retail Media In-Housing Trend As more retailers take ad tech under their own roof, DG seeks to scale and customize its media offerings with Kevel's API infrastructure. Dunnhumby, Bridg Partner to Expand Retail Media Access The new alliance addresses the disproportionate allocation of advertising investment. Dollar General Adds Rewards-Driven Advertising to Retail Media Offerings New partnership enables DGMN advertisers to reach shoppers with incentivized offers. Gopuff Adds Incrementality Tools to Boost Ad Performance New measurement capabilities developed with Koddi give brands greater visibility into campaign impact and incremental sales. Hy-Vee First to Deploy Grocery TV’s Closed-Loop Retail Media Solution The partnership brings digital-style performance tracking to in-store campaigns across RedMedia. Albertsons Bolsters On-Site Retail Media With Shoppable Video Criteo's new solution integrates video, display and sponsored product ads into one unified platform for retail media. First Previous 3 4 5 6 7 Next Last
