Packaging

P2PI talked with Hop Wtr's CEO about the brand's latest holiday campaign, which commissioned a popular video creator to give mall Santas an impromptu breathalyzer test.

InMarket's Mitch Cristol outlines a guide for winning “Bev/Alc's Vince Lombardi Trophy."

7-Eleven and Los Angeles-based custom footwear brand The Shoe Surgeon partnered on a cause campaign and sweepstakes that ran throughout the college football season.

Goop, the fashion and lifestyle brand founded by actress Gwyneth Paltrow, launched a Good.Clean.Goop brand at Target and Amazon in October.

The 2023 Designalytics Effectiveness Awards showcase food, beverage and personal care brands whose package redesigns sparked sales increases.

The monthlong Brugal experience pays homage to the brand’s heritage and includes a bar, gallery and lounge.

Unilever’s Dove launched its first ever holiday product line exclusively at Walmart in November.

The "My Joy" commercial is a continuation of the manufacturer's five-year plan to increase investments, representation and amplification of diverse creative voices in front of and behind the camera.

Albea’s Innovative Beauty Group brand incubator launched a blue-light blocking cosmetics line exclusively at Walmart in August.