Packaging

The Path to Purchase Institute honored the winners of our third annual awards program at a ceremony at P2PI Live & Expo in St. Louis. Check out a gallery from the event!

Procter & Gamble’s Gillette launched an Intimate shaving collection for men exclusively at U.K. retailer Boots in September.

A new partnership with NBCUniversal allows streamers to shop products inspired by season eight of "Below Deck Mediterranean" directly from Walmart.com during ad breaks.

Located in Toronto, the experiential shop includes a “Stories of Change” wall that invites shoppers to “peel and reveal” stories behind each product.

Celsius gave Circle K an exclusive launch window in July for its Cosmic Vibe sparkling fruit punch energy drink.

The Path to Purchase Institute is proud to announce the winners of its third annual OmniShopper Awards ahead of the ceremony at P2PI LIVE & Expo.

Coca-Cola Co.’s BodyArmor kicked off football season by giving East Coast convenience chain Wawa an exclusive “Ultimate Tailgate” sweepstakes.

The Halloween campaign comprises an online game and TikTok challenge encouraging consumers to recreate and share embarrassing moments from their past.

Hayden Products’ Walmart-exclusive cosmetics brand Hard Candy launched a limited-edition makeup collection based on the “Wednesday” Netflix series at Walmart ahead of Halloween.

Schick leveraged September's designation as Hispanic Heritage Month to launch an exclusive razor at Target designed by Afro-Latina visual artist and author Reyna Noriega.