Packaging

At launch inside 250 warehouses in March 2023, the product was stocked on pallet displays near the entrance alongside product from a rival.

Procter & Gamble’s Native launched a limited-edition collection of personal-care products in December inspired by Girl Scout Cookies exclusively at Target.

The 2023 program included a sweepstakes and a life-size "Carl the Great Bratsgiver" cutout in stores.

An award-winning campaign with Marvel’s ‘Black Panther’ included augmented reality and store displays.

The personalized skincare company is rolling out a 1980s workout-themed campaign to promote its new hair growth serum that is designed to treat androgenetic alopecia.

DTC edible arts brand Fancy Sprinkles has brought a line of Valentine’s Day products exclusively to Walmart following a successful holiday collaboration.

Clorox Co. provided Target with a pair of exclusive, limited-edition holiday packages of Clorox disinfecting wipes.

Seasonal scents from Unilever’s Beloved by Love Beauty and Planet line are receiving the spotlight on a secondary display in stores.

Swiss beauty brand Weleda released a pair of face care lines exclusively through Amazon in the fall.

Target shines a spotlight on its first private label kitchen brand.