Packaging

The 2023 Designalytics Effectiveness Awards showcase food, beverage and personal care brands whose package redesigns sparked sales increases.

The monthlong Brugal experience pays homage to the brand’s heritage and includes a bar, gallery and lounge.

Unilever’s Dove launched its first ever holiday product line exclusively at Walmart in November.

The "My Joy" commercial is a continuation of the manufacturer's five-year plan to increase investments, representation and amplification of diverse creative voices in front of and behind the camera.

Albea’s Innovative Beauty Group brand incubator launched a blue-light blocking cosmetics line exclusively at Walmart in August.

One campaign won an OmniShopper Award in the "Packaging" category.

Haleon's Katie Williams is the Path to Purchase Institute's 2023 Women of Excellence Executive of the Year.

The Path to Purchase Institute in November honored some of 2023’s best campaigns for shopper engagement. Read on for details about the winners.

Target is teaming up with British retailer Marks & Spencer to offer a holiday collection for the second year in a row, this time adding wine.