Packaging

P2PI's fourth annual program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations, as well as best packaging. Enter by Friday, July 26.

Nominated by their industry peers and selected by our editors, this talented group is redefining the future of commerce marketing. Get to know them here ...

Consumer research from Ansafone delves into the three fundamental aspects of brand perception: awareness, value, and experience.

7-Eleven partnered with The Tetris Co. for a sweepstakes and themed apparel collection celebrating Tetris’ 40th anniversary.

The dessert bakery chain launched its first CPG line in April exclusively at Walmart.

At our May event, retailers, CPG brands and other thought leaders brought the latest topics and trends in commerce marketing front and center, including AI, in-store retail media and data. Read the highlights.

PepsiCo’s Gatorade gave 7-Eleven an exclusive launch window for its limited-edition Midnight Ice Thirst Quencher flavor this month.

In-store signage uses a “Latin Flavors: Vibrant Tastes, Fresh Possibilities” message and a QR code to direct shoppers to a promotional page within Kroger.com.

Premium direct-to-consumer brand RTIC Outdoors made its brick-and-mortar debut this spring by stocking some 55 drinkware and cooler SKUs at more than 3,800 Walmart stores.

Here's a sampling of unique displays and product merchandising that the editors at the Path to Purchase Institute have spotted so far in 2024.