Packaging

The haircare brand in April debuted a massive billboard in New York’s Times Square to showcase a new product collection along with an AR experience.

The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.

We provide a sampling of various brand and retailer activations from the past year that leverage nostalgia.

Our latest display gallery presents a sampling of eye-catching and effective in-store activations representing a variety of product categories and seasons.

Brands are still betting on the social media platform’s commerce opportunity amid rising seller fees, slowing user growth and a potential U.S. ban.

Home Depot updated Retail Media+ to Orange Apron Media and introduced a new partnership with Univision.

L’Oreal Paris launched a new Elvive Hyaluron + Pure haircare line exclusively at Walmart in February.

Actor and wrestler Dwayne “The Rock” Johnson launched his Papatui men’s personal care brand exclusively at Target stores on March 10.

The men’s grooming brand rolled out to 3,000 Walmart stores in January with an exclusive new combo pack.

Fantasy Ruby Red features a unique custom can design that brought characters to life through an immersive physical and AR-enabled launch event in Los Angeles.