P2PI Live

Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.

Derek Gaskins, BP head of guest experience, details the necessity of a seamless shopper journey, leveraging high-value categories like coffee and tobacco, and challenging giants such as Walmart through coalition-based retail media.

Industry leaders argue the future of growth depends on connecting marketing, supply chain and finance inside unified AI planning systems.

Mark your calendar for Path to Purchase Institute events in 2026.

Leaders from Molson Coors, Mark Anthony Group and Phusion Projects will share how they are leveraging data, technology and creativity to fuel growth in an increasingly complex marketplace.

A keynote address from Dollar Tree's chief marketer, a panel on in-store media, and a session exploring AI and the future of retail intelligence will take the stage.

Oliver Winery, Talking Rain, Digits, Kellanova and Avocados From Mexico among the speakers for the Nov. 11-13 event.

Mars, Ace Hardware, Kearney, Monster Energy and others will take the stage at the Nov. 11-13 event.

BP’s head of guest experience will discuss its new retail media network, and how store design and industry trends are shaping the future of convenience.

The fourth annual awards program spotlights the next generation of leaders in commerce marketing.