Omnicommerce

Church & Dwight, Placer.ai and retail strategist Ian Scott will share fresh insights on omnichannel engagement, consumer behavior and the future of the physical store.

The update gives U.S. advertisers more granular visibility into where Amazon DSP campaigns drive sales beyond Amazon.

Notable P2PI in-store headlines include an exclusive look at Target, new technology, and stars of sport and screen driving product discovery.

Diageo's head of content and Placer.ai's research head will explore how consumer behavior and omnichannel content strategies are reshaping the in-store experience.

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.

The summer-themed digital series brings interactive shopping to fans of Bravo across multiple platforms, including Peacock and TikTok.

In this on-demand session, execs from Air Wick and The Krazy Coupon Lady break down how the companies partnered to move beyond impressions and engagement to measurable sales impact, bridging both digital and in-store performance.

Menasha Packaging explores where adoption is accelerating, how brands are using transparency codes today, and how industry shifts could expand the role of 2D codes across commerce.

The brand along with its agency partner share the details behind their award-winning, full-funnel campaign.

Brands that show up in key planning moments while shoppers browse online will earn a spot on the list and in the basket, a Kroger Precision Marketing report says.

Integration across all five U.S. brands connects media to measurable e-commerce sales.

The move allows the fashion house to leverage the platform economy for faster growth and maintain brand control while streamlining multichannel selling operations.