Marketing

The Canadian retailer is also on track to convert dozens of stores, primarily to its hard discount format.

Christian Siriano will host a “Wardrobe Refresh Hotline” on Persil's TikTok to demonstrate “the art of outfit repeating” and answer callers' questions.

The discount retailer hired Walmart marketing veteran and former Signet Jewelers CMO Tony Rogers to lead its marketing, brand, media and personalization strategies.

The new shop is less than half the size of the average No Frills location.

P2PI chats with Co-op's Dean Harris on the retailer’s unique market position in the U.K., plans for the future and more

This location in Philadelphia shows off why its fans/customers love the expanding convenience chain so much.

More than 9,000 stores across North America and Europe to join app.

The retailer promoted Jennifer Wilson to oversee strategic brand and product marketing, loyalty and personalization, promotional planning, creative, media and Lowe's retailer media network.

We're keeping the nomination window open through Friday, June 14, for our ninth-annual awards program.

Consumer research from Ansafone delves into the three fundamental aspects of brand perception: awareness, value, and experience.

Lasko Products launched two new fans at Walmart this spring, with an endcap stocking the Lasko Cool Colors box fan offering Rollback pricing.

P2PI is seeking nominations for its ninth annual awards program recognizing female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.