Marketing

More than 9,000 stores across North America and Europe to join app.

The retailer promoted Jennifer Wilson to oversee strategic brand and product marketing, loyalty and personalization, promotional planning, creative, media and Lowe's retailer media network.

We're keeping the nomination window open through Friday, June 14, for our ninth-annual awards program.

Consumer research from Ansafone delves into the three fundamental aspects of brand perception: awareness, value, and experience.

Lasko Products launched two new fans at Walmart this spring, with an endcap stocking the Lasko Cool Colors box fan offering Rollback pricing.

P2PI is seeking nominations for its ninth annual awards program recognizing female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.

Dollar Tree has acquired 170 leases from 99 Cents Only Stores across Arizona, California, Nevada and Texas amid Family Dollar store closures and renovations.

At CGT's Analytics Unite event, Target, Dollar General, Haleon and Victoria’s Secret shared advice on how to grow and embrace new technology as well as lessons learned from executives' careers in data, analytics and marketing.

At P2PI's Future Forward event, Christine Sturch shared some of the biggest changes the retailer is making based on customer feedback, including its forthcoming urban small format and other elements Whole Foods hasn’t edited in more than 40 years.

The rebrand reflects the agency's transformation into an enterprise-wide solutions partner for the global commerce marketing industry.