Marketing

We're proud to reveal the top 25 commerce marketers pioneering retail media through our second annual program.

Marketing company Quad has expanded its partnership with the West Coast grocer to launch its in-store retail media network, including digital kiosks, endcaps and shelf screens.

The program honors women who are making an impact in the digital media and advertising technology community.

Data shows that the health and beauty category has more momentum and competition than ever before.

Pamela Velarde is a longtime believer that change is the only constant. It’s a guiding mantra for her in many ways.

Although Stephen Bettencourt has both undergrad and graduate degrees in management science, a professor opened his eyes to the world of marketing research, and from then on, he had a new passion.

Tammy Ackerman believes in the power of storytelling. It’s a skill she learned while in college, and one she has continued to master throughout her professional journey.

Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame. Read profiles of the 2024 inductees here.

Here’s a snapshot of industry leaders from the P2PI member community: Blue Chip and Select.

The Vitamin Shoppe is the first national nutritional supplement retailer available on the Uber Eats app for on-demand and scheduled delivery across the U.S.