Market Research

Kroger, CVS, Albertsons and others shared retail media-related advancements, collaborations and news during the month.

The new digital experience brings together consumer insights, shoppable Pinterest boards and influencer activations.

New research shows recipe content’s rising influence as tariffs and inflation fuel consumer caution.

The collaboration provides a full-service solution uniting strategy and data insights, content, media and operations under one platform.

Most advertisers would increase retail media spend if DSP access were enabled, according to a new report from Koddi.

A global Criteo study reveals a growing disconnect between what online shoppers want and what brands are delivering.

Here are the latest trends for shopper engagement and education in this product category, writes Great Northern Instore's Dan Sabanosh.

New research from 84.51° highlights how consumers are prioritizing health while balancing value. 

Beauty’s new playbook has AI, social media and transparency reshaping skincare marketing as brands adapt to a digital-first world.

See how AI, social media, inflation and digital engagement are shaping the retail landscape across generations. 

Our online training resource, available exclusively to P2PI members, addresses the industry's latest shopper marketing topics.

The study found high-protein snacks make up only 19% of the U.S. snacking market.