Market Research

P2PI released multiple research reports on the state of retail media, Meijer added new digital ad placements, and Dollar General leaned into experiential sampling.

Learn how the CPG manufacturer is addressing the challenges of GLP-1 users and exploring new product offerings.

Pepviz data points to immediacy, convenience, unique flavors and more as key to gaining and keeping shopper attention.

P2PI's roundup looks at the previous quarter's standout in-store activations and top news stories relevant to the Canadian commerce marketing community, along with proprietary shopper research factoids and an introduction to a Canadian member company.

The 2024 holiday season highlighted shifts in shopper behavior and retail strategies, writes Great Northern Instore’s Dan Sabanosh.

Discover how Gen Z’s unique approach to coupons and promotions is reshaping the future of grocery retail.

We examine the growing impact of Latino consumers in the channel as well as marketers’ needs to deepen their connections with these shoppers.

Shoppers can earn points on partner promotions.

The Gen Z shopper, the increasing influence of content creators, and Amazon’s dominant comeback are among some of this year’s most notable holiday trends, according to recent reports. 

An analysis of digital web pages during November highlighted the trends that shaped the sales event, including Amazon's dominance and surprising players in the grocery space.

Over the next 18 months, retail media investments will largely focus on building omnichannel capabilities to bridge the online and offline gap, according to a Grocery Doppio study.

Most shopping will be done online, but stores have a renewed opportunity to capture spending, according to a report from Circana.