Ahold Delhaize’s Giant Company tied in to Procter & Gamble’s Feb. 28 brandSaver FSI event with a feature in its Feb. 26 circular promising loyalty members $3 in savings with the purchase of two participating SKUs from select P&G brands.
Ahold Delhaize’s Stop & Shop and Giant Food tied in to Procter & Gamble’s Feb. 28 brandSaver FSI event with a feature in respective Feb. 26 chain circulars promising loyalty members $5 off the single purchase of $20 worth of select hair care products.
Ahold Delhaize’s Food Lion tied in to Procter & Gamble’s Feb. 28 brandSaver FSI event with a feature in its March 3 circular plugging MVP digital coupons.
Meijer tied in to Procter & Gamble’s Feb. 28 brandSaver drop with a feature in its concurrent circular offering $5 off a future receipt with purchase of $25 worth of household products or $20 worth of health and beauty products.
Publix tied in to Unilever’s Feb. 14 FSI event with a branded feature in its Feb. 13 Extra Savings circular spotlighting Axe’s new Dual Action formula using “bust odor, smell irresistible” messaging.
