Loyalty Marketing

Sports sponsorships are so prevalent in the marketing world — and are a large chunk of big brands’ annual advertising budgets. Here’s a sample of the activations we’ve spotted this year.

Here's a snapshot of industry leaders from the P2PI member community: Blount Fine Foods and Snipp.

Marketing leaders weigh in on Google’s decision to scrap third-party cookies.

The retailer encouraged shoppers to buy Father’s Day gifts during its annual “Ryobi Days” promotion, celebrating the exclusive partnership it has with the manufacturer that began in 2000.

Lowe’s rebranded its retail media network in 2024, featuring a new name — Lowe’s Media Network — and new opportunities for brand advertisers.

Jessica Shapiro, CMO of LiveRamp, discusses unique brand collaborations, how to find the right partner, and why there's an untapped opportunity in the space.

A new report from Momentum Worldwide explores Gen Z behaviors as consumers and their desire for authentic connections.

Research from 84.51°, Kroger’s data analytics subsidiary, explores insights into how the frozen treat is faring among shoppers, from sales growth to shopping modality.

P2PI's latest proprietary research examines what is currently driving shopper loyalty and how brands and retailers can adapt to attract and retain consumers as loyal, long-term shoppers.