Loyalty Marketing

The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase. 

Discover the untapped potential of micro-occasions and how they can be used year-round to engage shoppers and review examples of promotions that had a tangible impact.

The retailer will pilot smart vending machines that dole out free product samples and promote brand messaging via digital screens at 10 stores across the U.S.

KPM is the first retailer media network to measure digital supply chain carbon impact associated with its offsite media campaigns through Scope3.

Leaders from Uber’s Drizly and VMLY&R Commerce will share how the on-demand alcohol delivery platform is thinking about shoppers being “in market” versus “in basket" — and how it's collaborating creatively with brands.

Here’s a snapshot of industry leaders from the P2PI member community: Eagle Family Foods and Channel Agency.

Advice for brand marketers on incorporating artificial intelligence with omnichannel marketing.

Our proprietary research examines the potential of AI from a marketer’s perspective, showing how they plan to move from test-and-learn to full adoption.

Research examines the shopping habits of socially conscious consumers. Plus, a look at the effectiveness of promotions and holiday trends.

The debut of a digital game will kickstart a global marketing campaign to relaunch the iconic collectibles from the toy brand.

Recent retail news includes Rite Aid launching an Ello Market private label, and Ace Hardware bringing back one of its ongoing rewards events.

Learn from Ahold Delhaize USA’s retail media experts about building integrated campaigns and leveraging standardized KPIs, methodology and insights to drive success.