Many Albertsons Companies chains tied in to Procter & Gamble’s May 30 brandSaver FSI event by promoting Pampers and Luvs diapers and baby products using a home page carousel ad on chain websites.
CVS Pharmacy tied in to Procter & Gamble’s May 30 brandSaver FSI with multiple features in its concurrent circular dangling $10 or $15 in ExtraBucks rewards to loyalty members who purchase $30 or $45, respectively, worth of qualifying product.