Loyalty Marketing

The specialty retailer is an early adopter of an integration between omnichannel ad company Clinch and data collaboration platform LiveRamp that brings another layer of insights to campaigns that are tied to an offline action.

The "My Joy" commercial is a continuation of the manufacturer's five-year plan to increase investments, representation and amplification of diverse creative voices in front of and behind the camera.

Recent retail news includes Walmart enlisting big names for shopping ideas, and Amazon testing a new delivery option in select markets.

One campaign won an OmniShopper Award in the "Packaging" category.

New research from Chicory and the Path to Purchase Institute validated that as shopper behaviors have evolved, in-recipe, contextual commerce is a major growth opportunity for the grocery industry.

The Unilever brand’s product launch at the retailer was supported by social and retail media.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

Our proprietary research examines opportunities for brands to influence in-the-moment buying decisions in the grocery category, including via online recipes.

The hard seltzer brand is getting in on the "sober curious" trend with a product line that will debut with four flavors just in time for Dry January.