Loyalty Marketing

Lowe’s rebranded its retail media network in 2024, featuring a new name — Lowe’s Media Network — and new opportunities for brand advertisers.

Jessica Shapiro, CMO of LiveRamp, discusses unique brand collaborations, how to find the right partner, and why there's an untapped opportunity in the space.

A new report from Momentum Worldwide explores Gen Z behaviors as consumers and their desire for authentic connections.

Research from 84.51°, Kroger’s data analytics subsidiary, explores insights into how the frozen treat is faring among shoppers, from sales growth to shopping modality.

P2PI's latest proprietary research examines what is currently driving shopper loyalty and how brands and retailers can adapt to attract and retain consumers as loyal, long-term shoppers.

Craftsman donated $100,000 to the Ace Hardware Foundation during the brand's 18th annual Racing for a Miracle program.

Clinch produces guide on how to establish a unified, systemic approach to strategy, activation and data to maximize campaign efficiency.

Food waste app users can shop discounted foods at hundreds of Canadian stores.

Amazon reveals that this year's event was its biggest in history, while outside data indicates a stronger halo effect for other retailers than in last year’s event.