Entertainment Tie-ins / Licensing

Netflix has unveiled more details about its forthcoming permanent retailtainment concept.

The Lowe's Creator Network aims to strengthen affinity for both the creators’ personal brands and Lowe’s retail offerings.

Inspired by TikTok sensation Sailing with Phoenix, the activation invites developers to build original games tied to boldness and adventure.

Coca-Cola leans into fan innovation with new Sprite + Tea flavor, blending digital buzz with lifestyle branding.

Both Walmart and Ulta Beauty spotlighted exclusive tie-ins to the April 4 theatrical release of Warner Bros. Pictures’ “A Minecraft Movie.”

Nostalgic favorites and multi-sensory experiences continue to dominate the categories.

We showcase physical activations from unique collaborations between unlikely partners, such as Milk-Bone and Peeps.

Inspired by the 30th anniversary of Disney's 1995 film, ColourPop Cosmetics brought a line of licensed products to Ulta Beauty in March as part of an ongoing partnership with the retailer.

The Coty Inc. beauty brand launched a scented Syrup Collection of its Insta-Dri nail polish exclusively at Ulta Beauty in February.

Target is selling 14 exclusive Funko Pop! figures during its annual “Target Con” campaign.