Entertainment Tie-ins / Licensing

This month, we’re showcasing physical activations from unique collaborations between unlikely partners.

Monster Energy tied in to the Oct. 25 release of Activision’s "Call of Duty: Black Ops 6" with a national campaign featuring activations at several retailers.

7-Eleven is partnering with Red Bull, Mars Inc.’s Snickers and Ferrara Candy Co.’s Trolli for a promotion that will award 50 winners with a VIP experience at the college football game of their choice.

The rising interest and viewership of women's sports presents a compelling opportunity, says VML's Emily Habeck.

Shoppers can earn points on partner promotions.

The "Eras Tour Book" sold 814,000 copies at the mass merchant over the Thanksgiving holiday weekend.

The cosmetics brand brought a line of licensed products based on Netflix’s hit TV show to Ulta Beauty in September as part of an ongoing partnership with the retailer.

Instacart, 7-Eleven, Kroger, Metro and others unveiled store initiatives, updates and studies during the month.

Target partnered with 11 petfluencers to launch its first collection for pets and pet lovers on Sept. 21.

Each month, we showcase small samplings of eye-catching displays and themes from P2PI’s robust Image Vault. Here are three displays tying in to the upcoming blockbuster film's release.