Entertainment Tie-ins / Licensing

Unilever’s supplement brand launched its first ever limited-edition seasonal collection as a Target exclusive.

Each month, we will showcase small samplings of eye-catching displays and themes from P2PI’s robust Image Vault. Here are unique displays tying into the spooky season.

7-Eleven, Target, Sephora, Walmart and others unveiled store initiatives, updates and studies during the month.

The limited-edition capsule collection of handbags and jewelry plays up nostalgia to target Gen Z ahead of the holidays.

The Path to Purchase Institute is proud to announce the winners of its fourth annual OmniShopper Awards ahead of the in-person celebration at P2PI LIVE & Expo in November.

Here is a sampling of how brands in the beverage alcohol (BevAlc) category have activated at retail over the past six months.

The c-store retailer is partnering with Celsius, Dr Pepper and Bodyarmor for a sweepstakes that will award 75 winners a trip to New York to attend the Fanatics Fest 2025 gathering for sports fans.

Each month, we will showcase small samplings of eye-catching displays and themes from P2PI’s robust Image Vault. Here are three unique displays leveraging QR codes.