Entertainment Tie-ins / Licensing

Rolling out in more than 2,400 stores, Walmart’s Netflix Hub offers shoppers a lower-priced streaming gift card and exclusive products inspired by popular TV shows and films.

The cosmetics brand brought a line of licensed Harry Potter products exclusively to Ulta as part of an ongoing partnership with the beauty retailer.

The 6,000-square-foot Disney Encanto x Camp experience immerses children and families in Walt Disney Animation Studios' popular film.

House of Drunk will offer personalized skincare consultations and unique experiences to consumers on Oct. 15-16.

Pop music star Halsey partnered with Walmart to launch af94, an exclusive line of eye, lip, cheek and body products.

Lander Otegui, marketing SVP at Proximo Spirits, explains the process of going virtual for Jose Cuervo and how it can translate to real-life purchases.

The candy brand has expanded its partnership with the music artist to launch a colorful limited-edition package inspired by the arts and music.

Roblox users can access Walmart's ‘isles’ to collect virtual merchandise, view performances from music artists and unlock exclusive content.

Hershey Co. provided Walmart with an exclusive pack of Hershey’s chocolate bars depicting Nubia (aka Wonder Woman) as part of a series of limited-edition SKUs that feature DC Comics superheroes.

Beverage brand is kicking off the start of football season by giving Meijer an account-specific sweepstakes.

Convenience store chain encouraged shoppers to cool off with a Slurpee, Big Gulp and more.