Entertainment Tie-ins / Licensing

Among its latest innovations, Roku debuted a dedicated NBCUniversal destination for the Summer Olympics, home screen video ad placements, advertiser showrooms and a new partnership with The Trade Desk.

Coca-Cola Co. is promoting the release of a series of limited-edition packages depicting Marvel characters with a bulk-purchase incentive at Kroger.

The store spans more than 16,000 square feet across two floors at an open-air shopping center. It's the retailer’s fifth flagship to date.

The Shop, a line of men’s grooming products inspired by the YouTube and HBO interview show of the same name, launched exclusively at Walmart on April 1.

We provide a sampling of various brand and retailer activations from the past year that leverage nostalgia.

The "Netflix House" concept could offer attractions/activities including fan meet-and-greets, book signings, comedy shows, escape rooms and one-off reunion events with actors.