Unilever’s Axe is promoting the February launch of its premium Fine Fragrance Collection by partnering with rapper Lil Baby on a virtual experience and manga available exclusively to Walmart shoppers.
The brand tapped artists from New York, Los Angeles and Miami to design street art-inspired, limited-edition packaging for Jolly Rancher gummies as well as outdoor murals.
The sporting goods company is continuing to grow its brick-and-mortar footprint with the opening of a California store, located a couple blocks from the ocean within Santa Monica's shopping district.
The partners are celebrating one year of Mtn Dew Purple Thunder with a 33-stop "Thunderversary tour" featuring in-store events, live music and giveaways.
Pernod Ricard USA’s Absolut is activating its official sponsorship of the Coachella Valley Music and Arts Festival with an experience aimed at forming friendships, both on the festival grounds and virtually.
Sustainability, culture and QR code usage are among the trends driving brands and retailers (including Heinz, Boxed Water and Persil) to rethink packaging designs.
The snack food brand, launched by the Jonas Brothers in partnership with The Naked Market in 2021, has expanded to additional retailers after making its brick-and-mortar debut at Walmart in April 2022.
The brand will debut its new logo and look, which includes a bolder typeface, enhanced color palette and updated packaging, beginning this fall in North America.
