Digital Marketing

On Sept. 12, marketers will hear from CVS Media Exchange, Kroger Precision Marketing, Walgreens Advertising Group, Dollar General Media Network, Costco and others on their visions for 2025.

The retailer encouraged shoppers to buy Father’s Day gifts during its annual “Ryobi Days” promotion, celebrating the exclusive partnership it has with the manufacturer that began in 2000.

In partnership with Mexico City-based PRODOOH, Vistar continues its efforts to expand programmatic DOOH advertising in Latin America.

The companies are testing ad technology from a self-serve platform that provides marketers with first-party data and engages consumers across digital media walled gardens, including TikTok, Meta and Google.

The Canada-focused effort includes custom skincare selections inspired by top Prime Video genres.

The beauty brand worked with the retailer to develop a display to merchandise a new at-home hair color device and help shoppers pick a shade at-shelf.

We're keeping the entry window for our fourth annual OmniShopper Awards open through Friday, Aug. 2. The program celebrates the year’s best marketing activations and packaging.

Instagram makeup artist Mitchell Halliday’s Made by Mitchell beauty brand launched on Boots.com on July 3 and is rolling out to 95 Boots stores throughout the month as the U.K. retailer continues to recruit high profile brands in the category.

Lowe’s rebranded its retail media network in 2024, featuring a new name — Lowe’s Media Network — and new opportunities for brand advertisers.