Through a partnership with Rokt, Albertsons Media Collective is advertising products and services not sold at its stores across 11 of its supermarket chain websites.
Lifestyle brand Izzy & Liv tied in to the May 16 premiere of Season 3 of Netflix’s “Bridgerton” by launching a licensed collection of home decor items and women’s apparel exclusively at Target.
A Smarty study reveals that 43% of U.S. adults purchased something because of a targeted ad on social media. The survey also examines how social is influencing generations, recommendations and privacy.
The 13th annual ranking of companies behind the “Most Effective” marketing initiatives names multiple P2PI members, including Mondelez’s Oreo, which entered the top 5 for brands for the first time.
The in-store digital merchandising platform has added 12,000 micro-audience segments, including psychographic and generational, to help brands predict shopper intent and optimize campaigns.
