Digital Marketing

Loop Media will utilize DoubleVerify’s pre-bid fraud and invalid traffic protection solution to platform avoid serving ads to sites identified by the IAB as invalid or fraudulent.

K-12 parents weigh prices and priorities ahead of the new school year, according to a survey from Deloitte, and many plan to sacrifice loyalty to make ends meet.

Amazon bolstered its assortment in May by adding digital storefronts from Rothy’s and Kiehl’s Since 1851.

The regional chain uses May’s designation as “National Pet Month” to promote a sweepstakes and bulk-purchase incentive.

Retailers, brands and other thought leaders brought the latest in retail media front and center at the June event. One of the most prevalent topics: the growing in-store opportunity.

An endcap in Target used a “Gut Health with a Tropical Twist” message to plug a pineapple variety of the brand’s greens and superfoods powder.